For British Airways, apparently important enough to be the first European airline to relax restrictions on using cell phones and other electronic devices while planes are taxiing after landing.
The airline has announced that starting July 1, passengers will be able to text, make phone calls, check emails and play with other electronic devices as soon as arriving aircraft land and taxi off the runway.
For passengers in Europe, the move means no more having to wait until the aircraft arrives at the terminal before shrieking "Yeah, I'm at the airport, we just landed!" into their phones.
As anyone who flies knows, many passengers ignore the rules on cell phone use after arrival and use their electronics anyway.
But the new BA policy officially allows the practice. The policy will apply to BA flights around the world, not just the United Kingdom and Europe.
"Customers will no longer have the frustration of having to wait until their plane has arrived at the terminal building before being able to use their mobile phones and other hand held electronic devices," an empathetic airline spokesperson says.
"Now they'll have that extra time to phone ahead for that important business meeting, check their emails or make sure someone is there to meet them at the airport."
Still short of full phone privileges - by CNN
